Ritsu

is the craft layer of this lab—the rhythm that governs how work comes to life. Three coordinates for checking the integrity of the work. A discipline, not a rulebook.

Ritsu creative coordinates by eisuke.design — three posters presenting Clarity, Elegance, and Vibrance as principles for craft.

Three Coordinates

Design, at its best, reveals what already exists beneath the surface. Clarity, Elegance, Vibrance—these emerged from years of practice, not theory. They are Ritsu (律): the underlying rhythm that keeps work coherent and alive. Not imposed. Uncovered.

Clarity

Clarity isn’t the absence of complexity—it’s the ability to see through it. Every decision in the work should reveal intent, not obscure it. When the purpose is clear, the design aligns effortlessly. Structure, hierarchy, and restraint become tools for making meaning visible.

Ritsu Clarity poster by eisuke.design — the first coordinate: removing interference to let what matters come into view.

Elegance

Elegance is precision with grace. It’s the balance between form and feeling, where craft meets empathy. Not perfection—refinement. When care becomes rhythm, the work begins to move. Systems feel human. Decisions feel inevitable.

Ritsu Elegance poster by eisuke.design — the second coordinate: precision with empathy, inviting attention rather than demanding it.

Vibrance

Vibrance is what makes work feel alive. It’s not intensity—it’s pulse. The heartbeat that turns structure into spirit, the spark that reminds us design is for people. When intention meets emotion, vibrance emerges. The work breathes.

Ritsu Vibrance poster by eisuke.design — the third coordinate: the pulse that turns form into feeling, structure into spirit.

Related: Shiki

Published:november 12, 2025 | updated:January 31, 2026